Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts
To enhance the competitiveness of the traditional handicraft industry, providers should offer service experiences using their products (i.e., servitization) instead of merely selling them. Effective management for servitization in the traditional handicraft industry must consider the differences in...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-02-01
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| Series: | Businesses |
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| Online Access: | https://www.mdpi.com/2673-7116/4/1/4 |