Post Hoc Tourist Segmentation with Conjoint and Cluster Analysis
In the present work, the authors want to illustrate the advantages of the combined use of the Conjoint Analysis and the Cluster Analysis in market segmentation. The benefits are easily understand- able since the Conjoint Analysis allows researchers to know the structure of the consumer’s preference...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2009-09-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://ojsull.webs.ull.es/index.php/Revista/article/view/2482 |