New RFM-D classification model for improving customer analysis and response prediction
Customer segmentation is seen as one of the pillars of a successful advertising campaign. Marketers give great importance to this flagship phase in the process of marketing new products. Successful segmentation will involve successful “Customer Targeting” and therefore a profitable customer marketin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
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| Series: | Ain Shams Engineering Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2090447923001430 |