An Application of Social Marketing Theory to Develop a Social Marketing Campaign to Address Mental Health Literacy and Help-seeking Behavior among Male College Students
Male college students have been observed to have low mental health literacy and help-seeking behaviors. The purpose of this study was to apply social marketing theory to address mental health literacy among male undergraduate students in order to improve both mental health literacy and help-seeking...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
New Prairie Press
2021-04-01
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| Series: | Health Behavior Research |
| Subjects: | |
| Online Access: | https://newprairiepress.org/cgi/viewcontent.cgi?article=1095&context=hbr |