Measuring intangible asset: firm reputation
The purpose of this research is to find out the measurement of firm reputation that are still relevant to represent firm reputation. The measurement that are being tested in this research are CSR Award, Firm Age, Listing Age, Market Capitalization, Buy and Hold Abnormal Return and Price Earnings Ra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-11-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://journals.vilniustech.lt/index.php/BTP/article/view/15945 |