The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005

The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005

The aim of the article is to present the results of the research in 2005 and 2015, respectively 2010, in the field of Customer Relationship Management (CRM). The subject of the research is CRM knowledge, CRM definition preference, customer contact level, and CRM results. The object of the research a...

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Bibliographic Details
Main Authors: Halina Starzyczná, Pavlína Pellešová, Michal Stoklasa
Format: Article
Language:English
Published: Mendel University Press 2017-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
relationship marketing
CRM concept
perception of CRM definition
customer contact
the results of CRM
small and medium enterprises (SMEs)
Online Access:https://acta.mendelu.cz/65/5/1767/

Internet

https://acta.mendelu.cz/65/5/1767/

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