MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics
The issue on halal currently becomes a global trend. As a matter of fact, it has also become the lifestyle of Muslims around the world including Indonesia, a country with the largest Muslim population. One interesting phenomenon in Indonesia in relation to the halal industry is Wardah Cosmetics. Thi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
State Islamic University (UIN) of Sunan Ampel Surabaya
2019-06-01
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| Series: | Journal of Indonesian Islam |
| Subjects: | |
| Online Access: | http://jiis.uinsby.ac.id/index.php/JIIs/article/view/734 |