MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics
The issue on halal currently becomes a global trend. As a matter of fact, it has also become the lifestyle of Muslims around the world including Indonesia, a country with the largest Muslim population. One interesting phenomenon in Indonesia in relation to the halal industry is Wardah Cosmetics. Thi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
State Islamic University (UIN) of Sunan Ampel Surabaya
2019-06-01
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| Series: | Journal of Indonesian Islam |
| Subjects: | |
| Online Access: | http://jiis.uinsby.ac.id/index.php/JIIs/article/view/734 |
| _version_ | 1819039280459153408 |
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| author | Sukesi Sukesi Wanda Gema Prasadio Akbar Hidayat |
| author_facet | Sukesi Sukesi Wanda Gema Prasadio Akbar Hidayat |
| author_sort | Sukesi Sukesi |
| collection | DOAJ |
| description | The issue on halal currently becomes a global trend. As a matter of fact, it has also become the lifestyle of Muslims around the world including Indonesia, a country with the largest Muslim population. One interesting phenomenon in Indonesia in relation to the halal industry is Wardah Cosmetics. This brand can be called as the pioneer of halal cosmetics in Indonesia. It promotes itself with three taglines; pure and safe, beauty expert, and inspiring beauty. Unfortunately, Wardah has not yet achieved its optimal potential as there are still negative responses towards the quality of Wardah products. In addition, the distribution of Wardah products are still segmented in urban areas only. Despite the fact, Wardah still is a good showcase of the success of halal industry particularly the cosmetics industry as it succeed to position itself as one the leading brands in Indonesia. This paper finds that the strategy and mechanisms of the halal industry run by wardah cosmetics have been closely connected to the purchase intention of the Indonesia Muslims. |
| first_indexed | 2024-12-21T08:50:42Z |
| format | Article |
| id | doaj.art-6a3adfbf09fa415aba6b2229afa6356e |
| institution | Directory Open Access Journal |
| issn | 1978-6301 2355-6994 |
| language | Arabic |
| last_indexed | 2024-12-21T08:50:42Z |
| publishDate | 2019-06-01 |
| publisher | State Islamic University (UIN) of Sunan Ampel Surabaya |
| record_format | Article |
| series | Journal of Indonesian Islam |
| spelling | doaj.art-6a3adfbf09fa415aba6b2229afa6356e2022-12-21T19:09:41ZaraState Islamic University (UIN) of Sunan Ampel SurabayaJournal of Indonesian Islam1978-63012355-69942019-06-0113120022910.15642/JIIS.2019.13.1.200-229225MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah CosmeticsSukesi Sukesi0Wanda Gema Prasadio Akbar Hidayat1University of Dr Soetomo SurabayaAirlangga University - SurabayaThe issue on halal currently becomes a global trend. As a matter of fact, it has also become the lifestyle of Muslims around the world including Indonesia, a country with the largest Muslim population. One interesting phenomenon in Indonesia in relation to the halal industry is Wardah Cosmetics. This brand can be called as the pioneer of halal cosmetics in Indonesia. It promotes itself with three taglines; pure and safe, beauty expert, and inspiring beauty. Unfortunately, Wardah has not yet achieved its optimal potential as there are still negative responses towards the quality of Wardah products. In addition, the distribution of Wardah products are still segmented in urban areas only. Despite the fact, Wardah still is a good showcase of the success of halal industry particularly the cosmetics industry as it succeed to position itself as one the leading brands in Indonesia. This paper finds that the strategy and mechanisms of the halal industry run by wardah cosmetics have been closely connected to the purchase intention of the Indonesia Muslims.http://jiis.uinsby.ac.id/index.php/JIIs/article/view/734halal industrymanagement and the purchase intentionindonesian muslim |
| spellingShingle | Sukesi Sukesi Wanda Gema Prasadio Akbar Hidayat MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics Journal of Indonesian Islam halal industry management and the purchase intention indonesian muslim |
| title | MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics |
| title_full | MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics |
| title_fullStr | MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics |
| title_full_unstemmed | MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics |
| title_short | MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics |
| title_sort | managing the halal industry and the purchase intention of indonesian muslims the case of wardah cosmetics |
| topic | halal industry management and the purchase intention indonesian muslim |
| url | http://jiis.uinsby.ac.id/index.php/JIIs/article/view/734 |
| work_keys_str_mv | AT sukesisukesi managingthehalalindustryandthepurchaseintentionofindonesianmuslimsthecaseofwardahcosmetics AT wandagemaprasadioakbarhidayat managingthehalalindustryandthepurchaseintentionofindonesianmuslimsthecaseofwardahcosmetics |