Cookies ‘n’ Consent: An empirical study on the factors influencing of website users’ attitude towards cookie consent in the EU.
Since GDPR came into enforcement in 2018, various firms have been found violating or circumventing the ePrivacy Directive known as the Cookie Law which lays out the cookie consent guidelines for websites. To improve the GDPR compliance rate, several conversations are going on between EU commission,...
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| Format: | Article |
| Language: | English |
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Dublin Business School
2021-12-01
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| Series: | DBS Business Review |
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| Online Access: | https://dbsbusinessreview.ie/index.php/journal/article/view/72 |