To Think, to Feel, to Have: The Effects of Need for Cognition, Hedonism and Materialism on Impulse Buying Tendencies in Adolescents
<p>In industrialized countries, teenagers are likely to engage in consumerism given the influence of the media and their peers. Consumer behavior is often irrational, as shown by research on impulse buying. Impulse buying tendency (IBT) is characterized by hedonic shopping motivation, material...
Main Authors: | , , , , , , , |
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Format: | Article |
Language: | English |
Published: |
European Federation of Psychology Students' Associations
2013-09-01
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Series: | Journal of European Psychology Students |
Subjects: | |
Online Access: | https://jeps.efpsa.org/articles/241 |