The Continuance Intention of User’s Engagement in Multiplayer Video Games based on Uses and Gratifications Theory
One of the key success factors in video game industry, including multiplayer video game (MVG), is the user’s continuance intention. The MVG industry runs in a highly competitive market. Users can shift to another game as soon as they discover a slightly inconvenient issue. Thus, maintaining the user...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2018-10-01
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| Series: | Journal of Information Systems Engineering and Business Intelligence |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JISEBI/article/view/9375 |