Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa
Motivated by lack of empirical research on how the marketing mix (price, place, product promotion, process, packaging, physical evidence, people, programming and partnership) directly or indirectly enhance the women’s business viability and sustainability in South Africa and elsewhere. This researc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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EconJournals
2024-01-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/14707 |