FEMALE SHOPPERS’ OUTLOOK OF FIRMS’ FAIRNESS IN MARKETING COMMUNICATIONS AND DISTRIBUTION CHANNELS
Consumers often experience injustice from the businesses which ignore fairness aspects in their marketing activities which can range from improper promotional campaigns to distribution bias and so on. As such, it has been of immense importance for the researchers to explicitly examine the role of vi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2017-05-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2017_01/3-21-1-17.pdf |