The influence of social media marketing on customer loyalty through perceived usefulness of streaming technology, perceived enjoyment, and brand loyalty
Social media has become a forum for discussion formed with the rapid development of internet technology. Using the internet makes getting various information according to your needs more leisurely. This research aims to determine the influence of social media marketing on customer loyalty i...
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| Natura: | Articolo |
| Lingua: | English |
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Growing Science
2024-01-01
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| Serie: | International Journal of Data and Network Science |
| Accesso online: | http://www.growingscience.com/ijds/Vol8/ijdns_2023_232.pdf |