The influence of social media marketing on customer loyalty through perceived usefulness of streaming technology, perceived enjoyment, and brand loyalty

Social media has become a forum for discussion formed with the rapid development of internet technology. Using the internet makes getting various information according to your needs more leisurely. This research aims to determine the influence of social media marketing on customer loyalty i...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Zeplin Jiwa Husada Tarigan
Formatua: Artikulua
Hizkuntza:English
Argitaratua: Growing Science 2024-01-01
Saila:International Journal of Data and Network Science
Sarrera elektronikoa:http://www.growingscience.com/ijds/Vol8/ijdns_2023_232.pdf