The influence of social media marketing on customer loyalty through perceived usefulness of streaming technology, perceived enjoyment, and brand loyalty
Social media has become a forum for discussion formed with the rapid development of internet technology. Using the internet makes getting various information according to your needs more leisurely. This research aims to determine the influence of social media marketing on customer loyalty i...
Main Author: | Zeplin Jiwa Husada Tarigan |
---|---|
Format: | Article |
Language: | English |
Published: |
Growing Science
2024-01-01
|
Series: | International Journal of Data and Network Science |
Online Access: | http://www.growingscience.com/ijds/Vol8/ijdns_2023_232.pdf |
Similar Items
-
The effect of excessive use of social networking sites on customer loyalty, mediating role of perceived usefulness, essential information, behavioral intention
by: Hotlan Siagian, et al.
Published: (2023-01-01) -
The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment
by: Agustinus Nugroho, et al.
Published: (2023-01-01) -
The Effect of Perceived Ease of Use and Perceived Enjoyment on Customer Trust and Loyalty in Online Food Delivery Service
by: Shelvy Kurniawan, et al.
Published: (2023-06-01) -
The effect of perceived security, perceived ease of use, and perceived usefulness on consumer behavioral intention through trust in digital payment platform
by: Hotlan Siagian, et al.
Published: (2022-01-01) -
Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
by: Mohd Kassim, Abdul Wahid, et al.
Published: (2014)