Service Creation by Users:

Crowdsourcing refers to gathering of ideas from users and utilization of these ideas for product development. This approach has garnered significant attention, but despite its advantages, many companies that utilize crowdsourcing face difficulties in gathering user ideas. Even if ideas are obtained...

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Bibliographic Details
Main Authors: Arisa Hirukawa, Hidehiko Nishikawa, Ryohei Yonemitsu
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2023-06-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.040/_html/-char/en