Service Creation by Users:
Crowdsourcing refers to gathering of ideas from users and utilization of these ideas for product development. This approach has garnered significant attention, but despite its advantages, many companies that utilize crowdsourcing face difficulties in gathering user ideas. Even if ideas are obtained...
Main Authors: | , , |
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Format: | Article |
Language: | Japanese |
Published: |
Japan Marketing Academy
2023-06-01
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Series: | Maketingu Janaru |
Subjects: | |
Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.040/_html/-char/en |