Blue Ocean Strategy in automotive industry
The majority of auto makers offer cars with similar consumer characteristic. The situation of the hard competitive struggle is possible to change by the help of Blue Ocean Strategy. Following the main its principles, company capable to avoid the direct competition. The article deliver the goal to co...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2010-12-01
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| Series: | RUDN Journal of Economics |
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| Online Access: | http://journals.rudn.ru/economics/article/view/11890 |