Blue Ocean Strategy in automotive industry
The majority of auto makers offer cars with similar consumer characteristic. The situation of the hard competitive struggle is possible to change by the help of Blue Ocean Strategy. Following the main its principles, company capable to avoid the direct competition. The article deliver the goal to co...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2010-12-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/11890 |
| _version_ | 1828240241604952064 |
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| author | I G Kasparov |
| author_facet | I G Kasparov |
| author_sort | I G Kasparov |
| collection | DOAJ |
| description | The majority of auto makers offer cars with similar consumer characteristic. The situation of the hard competitive struggle is possible to change by the help of Blue Ocean Strategy. Following the main its principles, company capable to avoid the direct competition. The article deliver the goal to consider not only the experience of past years, but also find the way of the creation new Blue Ocean on car market. For achievement of the delivered goal is used such specific instrument as market strategic canvas. Also in the article used methods of the creation new Ocean: six principles of Blue Ocean Strategy and valuable innovation. The result of the research is a shaping Blue Ocean on car market by the granting additional facilities to consumers. |
| first_indexed | 2024-04-12T21:37:51Z |
| format | Article |
| id | doaj.art-6ac20431845045ccb5eac823b0a61321 |
| institution | Directory Open Access Journal |
| issn | 2313-2329 2408-8986 |
| language | English |
| last_indexed | 2024-04-12T21:37:51Z |
| publishDate | 2010-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Economics |
| spelling | doaj.art-6ac20431845045ccb5eac823b0a613212022-12-22T03:15:51ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862010-12-0104839111889Blue Ocean Strategy in automotive industryI G Kasparov0Российский университет дружбы народовThe majority of auto makers offer cars with similar consumer characteristic. The situation of the hard competitive struggle is possible to change by the help of Blue Ocean Strategy. Following the main its principles, company capable to avoid the direct competition. The article deliver the goal to consider not only the experience of past years, but also find the way of the creation new Blue Ocean on car market. For achievement of the delivered goal is used such specific instrument as market strategic canvas. Also in the article used methods of the creation new Ocean: six principles of Blue Ocean Strategy and valuable innovation. The result of the research is a shaping Blue Ocean on car market by the granting additional facilities to consumers.http://journals.rudn.ru/economics/article/view/11890автомобильная промышленностьавтомобильный рынокконкурентоспособностьстратегия «голубого океана»инновация ценностистратегическая канва |
| spellingShingle | I G Kasparov Blue Ocean Strategy in automotive industry RUDN Journal of Economics автомобильная промышленность автомобильный рынок конкурентоспособность стратегия «голубого океана» инновация ценности стратегическая канва |
| title | Blue Ocean Strategy in automotive industry |
| title_full | Blue Ocean Strategy in automotive industry |
| title_fullStr | Blue Ocean Strategy in automotive industry |
| title_full_unstemmed | Blue Ocean Strategy in automotive industry |
| title_short | Blue Ocean Strategy in automotive industry |
| title_sort | blue ocean strategy in automotive industry |
| topic | автомобильная промышленность автомобильный рынок конкурентоспособность стратегия «голубого океана» инновация ценности стратегическая канва |
| url | http://journals.rudn.ru/economics/article/view/11890 |
| work_keys_str_mv | AT igkasparov blueoceanstrategyinautomotiveindustry |