An analysis of awe evoked by COVID-19 on green purchasing behavior: A dual-path effect of approach-avoidance motivation

The spread of the COVID-19 virus shows that it is time to re-emphasize the ethical attitude of “awe of others, awe of nature, and awe of life.” It once again reveals the importance of green development. In this study, we introduce awe into the context of COVID-19 and construct an “emotion-motivation...

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Bibliographic Details
Main Authors: Weihuan Su, Xixiang Sun, Xiaodong Guo, Wei Zhang, Gen Li
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-08-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.952485/full