Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon
The development of green cosmetics is considered a transformative step that supports sustainability issues and environmental protection. Furthermore, Generation Z, which is the largest population segment in Indonesia, shows a positive response and concern for sustainability issues. However, a deeper...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2023-12-01
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| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | https://apmba.ub.ac.id/index.php/apmba/article/view/709 |