Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe
The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms. The augmented reality environment allows buyers to interact with products without le...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
İzmir Akademi Derneği
2023-06-01
|
| Series: | Journal of Metaverse |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2554423 |