How do Market Orientation and Learning Orientation Impact on Born Global Firm Performance? The Synergistic Effect
The purpose of this study was to examine how Market Orientation (MO) and Learning Orientation (LO) influence the international performance of born global firms and to enrich the existing literature with empirical evidence from an emerging country context, Sri Lanka, yet an inclusive research area. T...
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| Format: | Article |
| Language: | English |
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Faculty of Commerce & Manangement Studies, University of Kelaniya
2021-12-01
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| Series: | Kelaniya Journal of Management |
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| Online Access: | http://doi.org/10.4038/kjm.v10i2.7697 |