A Tale of Two Trademarks: A US Analysis of the Protection Strategies of adidas and Converse
Each day consumers are presented with numerous advertisements and marketing communications regarding goods and services. To break through the clutter, strong brands must have products and services that are distinguishable to consumers. Unfortunately, as brands seek to become more identifiable, they...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Westminster Press
2018-10-01
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| Series: | Entertainment and Sports Law Journal |
| Subjects: | |
| Online Access: | https://www.entsportslawjournal.com/article/id/846/ |