Network Analysis of Strategic Marketing Actions and Quality Function Deployment
Nowadays, strategic marketing management has become an accepted practice in the strategic field. An increasing number of researchers consider marketing strategies for offering key competitive advantages associated with strategic marketing management. Every decision in the strategic field should be b...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2011-01-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=192&sid=1&slc_lang=en |