An Interaction Effect of Consumption Values on Brand Commitment
The purpose of this study was to show an interaction effect between the dimensions of consumption values on brand commitment. Previous studies have examined the relationship between each dimension of consumption values and purchasing attitude and behavior, but did not consider an interaction effect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-05-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.026/_html/-char/en |