Customer trust as mediator in the creation of customer relationship intention

As in all service industries, banks need to be able to provide their customers with personalized services in order to ensure that they build and maintain long-term relationships which are mutually beneficial. As such, banks must adopt a relational marketing approach based on effective communication...

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Bibliográfalaš dieđut
Váldodahkkit: Dimyati Mohamad, Subagio N. Ari
Materiálatiipa: Artihkal
Giella:English
Almmustuhtton: Sciendo 2018-03-01
Ráidu:Management şi Marketing
Fáttát:
Liŋkkat:https://doi.org/10.2478/mmcks-2018-0001