Marketing the Libraries in Iran: An Ideal Opportunity in 21st Century
The present study investigates the feasibility of implementing marketing principles within the academic libraries of government-sponsored universities in Tehran. The study focused on the attitude of library managers towards this issue. A survey method, using a questionnaire as a data collection...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2012-07-01
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| Series: | International Journal of Information Science and Management |
| Online Access: | https://ijism.ricest.ac.ir/index.php/ijism/article/view/119 |