ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks

ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks

In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This marketing uses identified influencers to viral the information of products to target customers. It is useful to support brands exposed to more valuable online consumers. The influencer marketing...

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Bibliographic Details
Main Authors: Tai Huynh, Hien D. Nguyen, Ivan Zelinka, Kha V. Nguyen, Vuong T. Pham, Suong N. Hoang
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Applied Sciences
Subjects:
content creation
opinion leaders
social network
brand advocate
influencer marketing
digital marketing
Online Access:https://www.mdpi.com/2076-3417/11/14/6497

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https://www.mdpi.com/2076-3417/11/14/6497

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