Literature Review on Omnichannel Retailing

The rapid changes seen in retailing practices and consumer behavior models could be attributed to the extensive number of new technology applications. Therefore, these interesting change mechanisms should be explored from different viewpoints using various methods. This study synthesizes the finding...

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Bibliographic Details
Main Author: Wei-Jen HUANG
Format: Article
Language:English
Published: Sprint Investify 2021-03-01
Series:Expert Journal of Marketing
Subjects:
Online Access:https://marketing.expertjournals.com/23446773-901/