Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science
According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies of 2019. It has been growing at a significant pace, influencing and disrupting several application domains. It is expected that by 2025, 75.44 billion devices will be connected to the Internet. These devices gen...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-04-01
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| Series: | Societies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-4698/13/4/100 |