Bi-Matsui, T. (2020). Social Innovation and Market Creation: How Back-to-the-Landers and Hippies Revolutionized the American Food Industry. Tokyo: Hakuto Syobo. (In Japanese)

Bibliographic Details
Main Author: Tetsu Kobayashi
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2022-06-01
Series:Maketingu Janaru
Online Access:https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.040/_html/-char/en