THE ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES
This article explores the role of Artificial Intelligence (AI) in digital marketing and how it can revolutionize the industry in the future. The rapid advancement of AI technology has profoundly impacted digital marketing strategies. By examining the changes AI has already brought about and forec...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2023-06-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2023-03/15_PopescuAnca.pdf |