What You Post is What You Get: The Mediator Role of Reached Individuals in the Causal Relationship among Posted Content Types and Follower Counts on Facebook
This paper discusses the causal relationships among posted content types, the number of reached individuals and follower counts of a Facebook brand page by investigating the communication forms of a Hungarian Twitch.tv live streamer. The Kolmogorov-Smirnov test for the analyses’ distributional prope...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Naše Gospodarstvo |
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| Online Access: | http://www.degruyter.com/view/j/ngoe.2019.65.issue-4/ngoe-2019-0020/ngoe-2019-0020.xml?format=INT |