The global trends of media advertisement market: the Russian angle
This article explores the modern post-crisis situation of the global advertisement scene. A number of universal indicators such as market volume, per capita advertisement spending etc. are investigated in terms of their applicability to comparative analysis of fundamental national markets including...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2012-12-01
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| Series: | RUDN Journal of Economics |
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| Online Access: | http://journals.rudn.ru/economics/article/view/11948 |