Affect in science communication: a data-driven analysis of TED Talks on YouTube
Abstract Science communication is evolving: Increasingly, it is directed at the public rather than academic peers. Understanding the circumstances under which the public engages with scientific content is therefore crucial to improving science communication. In this article, we investigate the role...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-01-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02247-z |