Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

Marketing management in the process of implementing is the organization and management system of production and sale's activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and make profit. As a function of management,...

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Bibliographic Details
Main Authors: Vasiliy S. Kireev, Marina L. Nekrasova, Ekaterina V. Shevchenko, Irina E. Alpatskaya, Sergey A. Makushkin, Elena V. Povorina
Format: Article
Language:English
Published: EconJournals 2016-08-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/2965