Stemming the sportswear counterfeit tide: Emerging market evidence of rational and normative drivers
Orientation: Increasingly, there is an urgent need to curb the scourge of counterfeiting, which is fast becoming a global economic threat with severe implications on employment creation and societal well-being. Research purpose: The aim of this study was to examine the effect of rational and normat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2020-04-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/800 |