Analyzing user opinions on content and social media apps to online marketing: Evidence from Albania

Analyzing user opinions on content and social media apps to online marketing: Evidence from Albania

This study investigates the relationship between online marketing and social media apps (Facebook, Instagram, Snapchat, and LinkedIn) or content apps (YouTube and Netflix), focusing on Albanian markets. Based on the analysis of 525 Albanian social media users from different age groups, the findings...

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Bibliographic Details
Main Authors: Kreshnik Vukatana, Gjergji Mulla, Ran Liu, Xhulio Mitre
Format: Article
Language:English
Published: IEECA 2022-12-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
online marketing
social media apps
content media apps
smartphone users
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/965

Internet

https://ieeca.org/journal/index.php/JEECAR/article/view/965

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