THE DOGMAS OF BRANDING TO BUILD LONG-TERM RELATIONSHIPS ON THE EXAMPLE OF DOMESTIC TELECOMMUNICATIONS COMPANIES
Possibilities to gain a competitive advantage in the modern world are reduced. Companies succeeded in copying competitors new products. That’s why valuable brand has become a key difference which can’t be copied. To prove that we want to propose a quote by Dave Trott: "Creativity may well be th...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2015-06-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/158 |