The Relationship between Ethical Brand and Company Reputation: The Malaysian Perspective
This paper reports the initial finding on examination of the effect of product and service quality on ‘ethical brand’, which in turn may influence a company’s reputation among industrial buyers that use electronic office equipment. The current study is informed by 50 experienced industrial buyers wh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2010-01-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://www.jespk.net/Publications/Vol%204/7_Pakistan%20Journal%20of%20Commerce%20Vol%204%20No%201%20Page%20100-110.pdf |