The Importance of Service Attributes between Low-cost and Full-service Carrier Customers: A case of Airline Type Hybridisation
This study sought to assess if the importance attached by customers to the airline service attributes differed across low-cost and full-service airline models. A Mann-Whitney U Test was used to assess the difference between the two models. However, before subjecting the data to differential tests,...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2021-12-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_10_6_1741-1757.pdf |