EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS
ABSTRACT: Personal branding is about people positioning themselves in the market they are in. Today, especially after the rapid developments in the digital world, personal branding has started to manage its relations with its target audiences through social media channels. With the differentiation...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dokuz Eylul University
2022-06-01
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| Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2328510 |