The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance
The aim of this study is to evaluate the effect of social customer relationship management (SCRM) on the relationship of the senior managers and experts of independent organizations in Fars province with customers. Social customer relationship management includes variables such as customer orientati...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1322_bd2afa00bf3522e6b89147ee9b5c6c15.pdf |