Marketing Strategies for Responsible Tourism: Challenges and Opportunities

On a global scene, concerns about global warming, destruction of the environment, erosion of cultures and lifestyles, and millions of people still living in poverty, are increasing (International Centre for Responsible Tourism, 2012). The number of initiatives aimed at saving some part of the enviro...

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Bibliographic Details
Main Author: Vassileva, Bistra
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2017-10-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_80.pdf