Strategi Pemasaran Pada UMKM Ikhtiar dengan Analisis SWOT dan Weighted Aggregated Sum Product Assesment (WASPAS)
Marketing strategy is a way to achieve the goals of business planning. A good marketing strategy will have a great influence on the marketing process of its products. Ikhtiar MSMEs is one of the MSMEs engaged in the production of chips. One of the productions is taro chips. The problems that occur i...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Muhammadiyah Jakarta
2023-08-01
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| Series: | JISI UMJ: Jurnal Integrasi Sistem Industri |
| Subjects: | |
| Online Access: | https://jurnal.umj.ac.id/index.php/jisi/article/view/16524 |