KEY FACTORS INFLUENCING PURCHASE INTENTIONS TOWARDS AUTOMOBILES IN PAKISTAN
In this paper the authors identify and investigate the key factors which influence intentions to purchase passenger cars among consumers in Pakistan. A questionnaire was developed to check the significance of these key variables identified from previous studies, especially those conducted in the con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Central Punjab
2016-04-01
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| Series: | Paradigms |
| Subjects: | |
| Online Access: | http://paradigms.ucp.edu.pk/rcc/Volume10_34(key-factors-inf).pdf |