Decisions among the undecided: implicit attitudes predict future voting behavior of undecided voters.

Implicit attitudes have been suggested as a key to unlock the hidden preferences of undecided voters. Past research, however, offered mixed support for this hypothesis. The present research used a large nationally representative sample and a longitudinal design to examine the predictive utility of i...

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Bibliographic Details
Main Authors: Kristjen B Lundberg, B Keith Payne
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3906000?pdf=render