ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT
Marketing of industrial services is interesting due to specific features of inner marketing processes. The article analyzes existing market of industrial electro-technical equipment and the portfolio of services of its key players. The author supports the idea that equipment manufacturer offers the...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2017-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/91 |