A new two-dimensional question format in web survey design: Assimilation and contrast effects
Computer- and web-based survey technology has enabled the use of question formats and layouts that would be difficult or even impossible to implement with traditional paper questionnaires. The present article investigates context effects—specifically assimilation versus contrast effects—in connectio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-07-01
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| Series: | Methodological Innovations |
| Online Access: | https://doi.org/10.1177/20597991231179392 |